pressing our advantage
The objective was to create a design campaign based on the tagline “Pressing Our Advantage” for the North American Intermediary sales channels. This event aimed to motivate and inspire the sales force to start the year ready to leverage their position over the competition. The result was a cohesive and impactful campaign of work that led the sales force to feel inspired and prepared for the year ahead.
overview
role
Designer
design focus
Wayfinding, signage, event collateral, branding and identity, presentation design
This moodboard establishes the visual foundation for the campaign. The imagery captures the strength, motion, and determination found in athletic performance.
Dynamic movement, bold color blocking, and dramatic lighting convey momentum and focus, while the inclusion of dust, texture, and human gesture adds authenticity and grit.
inspiration
approach
I sketched a series of wireframes to establish a consistent structure for the report. These rough page plans helped me think through how to unify the piece visually while keeping each section distinct and on brand.
I also planned for small “visual moments” throughout the report, like full-bleed imagery or callout stats, to break up text-heavy pages and add energy without overwhelming the overall flow.
sketches
Design and layout by Catherine Kessler