pressing our advantage
An enterprise sales meeting campaign translating the Pressing Our Advantage theme into a cohesive visual system across stage screens, signage, presentations, and event materials.
role | Graphic Designer
timeline | 5 Months
deliverables | Brand Identity • Presentation Design • Signage • Event Collateral
overview
Pressing Our Advantage was the visual identity for Eaton Vance’s North America Intermediary Sales Meeting, an annual event designed to energize and align the national sales team. I developed a cohesive campaign system that extended across large-format stage graphics, wayfinding, presentations, signage, and supporting collateral, creating a consistent experience from the initial invite through the final presentation.
challenge
The campaign needed to work across a wide range of formats—from large-scale stage graphics viewed hundreds of feet away to presentation slides, printed collateral, email banners, and environmental signage. Every application had to feel connected while remaining flexible enough for different content, formats, and viewing distances.
The goal was to create a visual system that unified the event experience without becoming repetitive or limiting future applications.
creative direction
The visual direction drew inspiration from athletic movement, competition, and bold editorial design. These references informed the campaign's photography, typography, color palette, and overall graphic system while remaining aligned with the Eaton Vance brand.
The palette was rooted in Eaton Vance's established brand colors, with a brighter blue introduced as the primary campaign accent to create energy, establish hierarchy, and emphasize key messaging. Supporting neutrals and secondary colors added flexibility across presentations, signage, and environmental graphics while maintaining brand consistency.
inspiration board
dynamic photography inspires the sense of momentum
bright blue accent establishes energy
and visual hierarchy
bold typography reinforces confidence and improves readability at large scale
color palette
visual identity
With the creative direction established, I translated the concept into a flexible visual identity system that could scale seamlessly from presentation templates to large-format environmental graphics.
The campaign wordmark was developed as a flexible identity system with multiple approved color treatments. Each variation was designed to maintain legibility, visual hierarchy, and brand consistency across presentation screens, environmental graphics, signage, and digital assets.
adaptable identity
Photography emphasized movement, competition, and momentum to reinforce the campaign theme. Dynamic angles, bold cropping, and high-energy compositions created a consistent visual language that carried throughout the event experience.
photography direction
applications
The identity system was designed to scale across every event touchpoint while maintaining a cohesive visual experience. From large-format stage graphics to presentations and attendee materials, each application reinforced the campaign theme while adapting to its specific context.
A series of retractable banners introduced the campaign throughout the venue, reinforcing the visual identity in registration areas and common spaces.
pull-up banners
A modular slide system was created to support keynote presentations while maintaining visual consistency across speakers and content types.
presentation slides
A branded welcome letter introduced attendees to the event theme before programming began. The layout extended the campaign's visual language into a more editorial format while maintaining clear hierarchy and readability.
welcome letter
A set of directional signs extended the campaign identity across breakout rooms, using unique imagery to help attendees quickly identify meeting spaces while maintaining a cohesive visual system.
breakout signage
implementation
Final designs installed throughout the conference, demonstrating the flexibility and consistency of the visual system across stage presentations, environmental graphics, and wayfinding.
