main and south kitchen
The objective of this project was to create a distinctive and inviting brand identity for Main and South Kitchen, a small business based in Upton, MA. This small business crafts homemade jams, pastries, and other baked treats. The challange was to reflect the authenticity, quality, and love that goes into every jar of jam and the process that goes into making these culinary creations.
overview
role
Designer
design focus
Branding, logo, wordmark, visual identity
The typeface New Kansas brings a contemporary yet rustic feel to the logo.
Its clean lines and subtle serif details balance modernity and tradition. The handcrafted appearance aligns with the artisanal quality of Main and South Kitchen’s baked goods.
Design and illustrations by Catherine Kessler