The objective was to develop content for Eaton Vance’s Advisor Institute to support advisor education and client engagement across LinkedIn. The work spanned two related social initiatives rooted in the Chasing Positivity® framework, translating principles of positive psychology into clear, actionable visual messaging.

The first series focused on The 3 Dynamics of empathetic thinking, conscious collaboration, and inspiring action—using concise copy and icon-driven layouts to encourage more meaningful advisor–client conversations. A second social campaign expanded the system to promote an Advisor Institute podcast series, highlighting key strategies advisors can apply in real-world interactions.