advisor institute
A flexible social campaign system that transformed educational content into approachable, engaging LinkedIn assets.
role | Graphic Designer
timeline | 5 Months
deliverables | Social Media • Visual Systems • Iconography • Corporate Marketing
overview
The Advisor Institute is Eaton Vance's educational platform designed to help financial advisors strengthen client relationships and grow their businesses. I designed a series of LinkedIn campaigns that transformed educational content into approachable, visually engaging social assets while maintaining consistency across the Advisor Institute brand.
advisor education series
The first campaign translated Advisor Institute's educational content into a series of LinkedIn posts focused on strengthening advisor-client relationships. Clean typography, intuitive iconography, and a consistent visual system made complex concepts approachable and easy to engage with.
podcast promotion series
This companion campaign promoted the Advisor Institute podcast by transforming long-form audio into concise, scroll-friendly social content while maintaining consistency across the broader visual system.
