the everywhere project
brand system
Develop a cohesive brand identity system to unify The Everywhere Project’s communication across print and digital platforms. The goal was to elevate the organization’s presence and improve clarity and accessibility in delivering life-saving harm reduction resources.
overview
role
Designer
design focus
Visual identity, branding, custom iconography, social media design
This moodboard helped shape the tone and direction for The Everywhere Project’s identity. I pulled references that felt approachable, community-driven, and clear—work that made space for both urgency and empathy.
I was drawn to advocacy and public health design that used bold typography, simple iconography, and straightforward layouts to communicate serious topics without overwhelming the viewer. That thinking carried through to the final brand system, which uses a grounded palette of red, brown, soft and bold blues, and green. The colors and structure came together to support messaging that’s both compassionate and direct.
inspiration
approach
I started by sketching wordmarks, icon ideas, and visual metaphors to explore how the brand could communicate care, clarity, and accessibility. I focused on shapes that suggested connection, compassion, and global access — like hearts, hands, and circular forms.
sketches
I explored a wide range of type treatments to find the right voice for The Everywhere Project. I was looking for something that felt approachable and human while still being clear, trustworthy, and easy to read in both print and digital formats. I tested different cases, weights, and styles to see how the name could stand on its own or work alongside a symbol.
wordmark exploration
I explored a wide range of palettes to find a system that felt energetic, human, and grounded. The colors needed to have a balance of warmth and urgency while still feeling hopeful. I tested combinations across soft pastels, saturated brights, and deeper tones to see what could best support the goals and desired representation of the brand.
color exploration
The Everywhere Project’s color palette is designed to reflect the organization’s warmth, inclusivity, and commitment to positive change. The bold red conveys urgency and advocacy, while the softer coral brings a sense of empathy and approachability. A fresh, energetic green symbolizes growth, renewal, and hope. The bright turquoise represents clarity and trust, aligning with the organization’s role in providing resources and reliable information. Neutral tones of light gray and deep black provide balance and contrast, ensuring the vibrant colors remain grounded and accessible across print and digital platforms. Together, this palette communicates the core values of The Everywhere Project.
brand color palette
The Everywhere Project’s logomark brings together two simple but meaningful symbols: a heart and the letter “e.” The heart represents the project’s human side — empathy, care, and compassion. It reflects the idea of showing up for others and doing the work to make lives better.
The “e” connects to the project’s name and purpose. It stands for expanding access to harm reduction resources and education everywhere. It also ties into the wordmark and helps create a more cohesive system. Together, the heart and “e” capture both sides of the project’s mission.
logomark
before rebrand
after rebrand
The Everywhere Project wordmark blends warmth, personality, and function. I chose a mid-century-inspired typeface with rounded forms to create a tone that feels friendly, reliable, and human. The subtle forward tilt adds a sense of motion and optimism, reinforcing the idea of progress and momentum. Paired with a bold yet approachable presence, the typography helps anchor the brand as both trustworthy and full of heart.
wordmark
The icon system was designed to be clean, legible, and flexible across a wide range of applications. Each icon represents a core area of support—connection, education, clothing, medical care, and harm reduction—making it easy to communicate services at a glance. I used simple, monoline forms to keep the icons friendly and approachable, while color adds clarity and energy. Each icon works across light, dark, and color backgrounds for consistency and accessibility in both print and digital environments.
iconography
The redesigned social media system for The Everywhere Project modernizes the brand’s presence while creating a clear, cohesive visual language across all posts. The updated layout introduces a clean, grid-based structure with consistent typography, a defined color palette, and a simplified icon system that ties each post to core brand themes.
Compared to the previous hand-drawn, collage-like style, this redesign streamlines the visual identity to feel more professional, accessible, and scalable. Each post now uses bold, color-blocked backgrounds tied to brand colors, paired with custom line icons to represent specific topics. Consistent type hierarchy ensures important messages—like “Monday Myth” or advocacy statements—stand out immediately.
social media
The new system also incorporates pattern backgrounds with faint, repeated icons for visual texture, replacing the heavier, more illustrative backgrounds of the original. Photography is integrated in a structured way, balancing community-focused imagery with bold, educational graphics. Overall, the redesign strengthens brand recognition, improves readability, and allows for easy replication across future campaigns.
before rebrand
after rebrand
promotional materials
Design, graphics, and illustration by Catherine Kessler