Eaton Vance Conference Visuals and Wayfinding

This project aimed to create a design campaign based on the tagline “Pressing Our Advantage” for the North American Intermediary sales channels. This event aimed to motivate and inspire the sales force to start the year ready to leverage their position over the competition. The scope of work included designing comprehensive visual communication materials such as event signage, wayfinding, email and event agenda templates, and various miscellaneous collateral. The result was a cohesive and impactful campaign of work that lead the sales force to feel inspired and prepared for the year ahead.

To emphasize the energy and momentum of the message, I incorporated dynamic sports imagery with action shots, capturing moments of peak performance. These visuals resonated with the high-stakes nature of sales, drawing parallels between athletic perseverance and the drive to outperform competitors. The use of motion and active imagery helped energize the audience, reinforcing the campaign's focus on seizing opportunities and pushing forward with confidence.

The images below provide a glimpse of the branding in action, highlighting the cohesive, impactful visuals and wayfinding for a live event setting. Each photo captures different elements of the event's setup, from bold, eye-catching banners featuring dynamic imagery to presentations displayed in a professional conference setting. The visuals reinforce the campaign's focus on energy and momentum, motivating the sales team to leverage their strengths in the competitive landscape. The overall design sets a tone of engagement and high performance.