Main and South Kitchen Logo Suite

The objective of this project was to create a distinctive and inviting logo for Main and South Kitchen, a charming baked goods company based in Upton, MA. This small business crafts homemade jams, pastries, and other baked treats. The aim was to develop a brand identity that encapsulates the essence of homemade goodness and warmth of Main and South Kitchen.

Main and South Kitchen is all about bringing the heartwarming experience of homemade baked goods to the community. The logo needed to reflect the authenticity, quality, and love that goes into every jar of jam and the process that goes into making these culinary creations. The design concept evoked a sense of nostalgia and comfort while highlighting their core product, with vintage jars and fresh fruits reminiscent of a cozy, family-run bakery.

The typeface used is New Kansas, which brings a contemporary yet rustic feel to the logo. This font choice is perfect for conveying the homemade and authentic nature of the products. Its clean lines and subtle serif details balance modernity and tradition. The typeface's handcrafted appearance aligns with the artisanal quality of Main and South Kitchen’s baked goods, evoking a sense of warmth and reliability.